Advertise on HEREEl Paso
Put your business in front of people who live, work and spend money in El Paso. HEREEl Paso is city-first local news, and your sponsorship runs inside the section your customers are already reading: business sponsors on business stories, sports sponsors on sports stories.
Why local placement on HEREEl Paso works
Big platforms sell you a slice of everyone. HEREEl Paso sells you El Paso. Every hub and section on this site is built around this city, so the people reading it are the people who can actually walk through your door, book your service or call your office.
City-first audience
Readers come to HEREEl Paso for El Paso news, sports, schools, events and business. That is the audience a local business needs, without paying to reach people three states away.
Section-targeted sponsorships
Your ad shows where it fits. A business sponsor appears on business stories and the Business hub, a sports sponsor on sports stories and game coverage. HEREEl Paso runs 15 local section hubs today.
Spotlight articles, clearly labeled
A Spotlight is a full article about your business, written in local news style and published permanently on HEREEl Paso.com. Every one carries a PAID SPONSOR label and an Editor’s Disclosure, so readers trust it.
Your own partner page
Sponsors get a partner page on HEREEl Paso with your logo, description and links. Every Spotlight article and sponsor card links back to it, so readers can find you again.
Homepage and section sponsorships
Own the presenting position on a section, or get in front of the whole city on the HEREEl Paso homepage. One sponsor per section, so a competitor can’t share your spot.
Found in AI search
Spotlights and partner pages are built with clean headings, metadata and schema markup, so Google, ChatGPT and Perplexity can read and cite them. The network’s search and AI visibility work is handled by its development partner, Real Internet Sales.
We know El Paso
Sections you can sponsor on HEREEl Paso:
Ways to advertise on HEREEl Paso
Section Sponsorship
Become the presenting sponsor of one HEREEl Paso section, such as Business, Sports, Public Safety or Education. Your logo and message run on that section’s stories and hub page.
Game Day & Game Week
Present the El Paso sports pages parents, students and fans check every game week: game pages, scores and the weekly sports calendar.
Spotlight Article & Profile
A permanent, editorial-style article about your business on HEREEl Paso.com, labeled PAID SPONSOR, with a sponsor card on the hub and a link to your partner page.
Partner Page
Your business’s home on HEREEl Paso: logo, story, services and links, connected to every Spotlight and sponsor placement you run.
Business Directory Listing
List your business in the El Paso directory so readers can find you by category. A basic listing is free, and premium upgrades add more photos and priority placement.
Claim Your Listing
Already in the HEREEl Paso directory? Claim the listing to keep your details, specials and events up to date yourself.
More ways in: HEREmention: be named as a local resource in our coverage; Interview Studio: a long-form feature built from an interview; Press Releases: publish your news on a local news domain; Agencies and corporate communications.
See it live on HEREEl Paso
Paid SponsorBusiness Spotlight: BrokerLEAD Puts an AI Sales Agent on Every El Paso Listing
That Spotlight links to the sponsor’s BrokerLEAD partner page, and its sponsor card runs on the El Paso Business hub.
How we label paid content: every sponsored article carries a PAID SPONSOR badge and an Editor’s Disclosure. Read the details on our Spotlight page and in our commercial relationships policy.
Start in El Paso. Add nearby cities when you’re ready.
Every product on HEREEl Paso works the same way on the other HERE City Network sites, so you can start here and add the HERE cities closest to you under one partnership:
Ready to reach El Paso?
Create your account and pick your placement in a few minutes, or send us a note through the HEREEl Paso contact form (choose “Advertising & Sponsorships”) and we’ll get back to you.
Get StartedContact HEREEl PasoContact HERE City
Agencies and multi-city buyers: see advertising across the HERE City Network.